Ryan García is the best placed boxer in the ranking of the 50 most marketable athletes in the world

Ryan García es el boxeador más mercadeable del mundo, según ranking de 50 atletas de Sports Media

Ryan Garcia is the boxer with the most advertising potential in the world, according to the ranking he published Sports Media Pro of the 50 most marketable athletes on the planet.

Garcia He was ranked 12th on a list with only three boxers. In addition to Garcia, Anthony Joshua is in place 31, and Tyson fury at 32. It is striking that the list does not appear Saúl “Canelo” Álvarez, the best selling fighter of the moment.

Among the parameters that are taken into account to make the list of the 50 most marketable athletes in the world, according to the official website, are the number of followers on social networks. But they also measure the interaction your content has, the growth of your follower base over time, the value for media, and the performance of branded content compared to organic. To make the list, the Instagram accounts of 6,000 athletes from 21 different sports were monitored during the last 12 months.

Those meters were converted into Relevance, Reach, ROI, and Resonance ratings, to give each athlete a total rating called the Athlete Influence Rating.

The most marketable athlete in the world, according to the list, is the footballer Lionel messi. He is followed by the also footballer Cristiano Ronaldo, by the basketball player Lebron James, by Indian cricketer Virat Kohli, and for the tennis player Bianca Andreescu.

The World’s 50 Most Marketable Athletes, According to Sports Pro Media

  1. Lionel Messi, Argentine footballer
  2. Cristiano Ronaldo, Portuguese footballer
  3. LeBron James American basketball player
  4. Virat Kohli, Indian cricketer
  5. Bianca Andreescu, Canadian tennis player
  6. Neymar Jr, Brazilian soccer player
  7. Khabib Nurmagomedov, Russian MMA fighter
  8. Rohit Sharma, Indian cricketer
  9. Mohamed Salah, Egyptian footballer
  10. Paulo Dybala – Argentine footballer
  11. Eden Hazard, Belgian footballer
  12. Ryan Garcia, American boxer
  13. Steph Curry, American basketball player
  14. Simone Biles, American gymnast
  15. Kylian Mbappé, French footballer
  16. Erling Haaland, Norwegian footballer
  17. Alex Morgan, American footballer
  18. With Gauff, American tennis player
  19. Paul Pogba, French footballer
  20. Robert Lewandowski, Polish footballer
  21. Lewis Hamilton, English F1 driver
  22. Dina Asher-Smith, British athlete
  23. Virgil van Dijk, Dutch footballer
  24. Jorge Masvidal, American MMA fighter
  25. Megan Rapinoe, American footballer
  26. Patrick Mahomes, American NFL player
  27. Sky Brown, British skateboarding athlete
  28. Rafael Nadal, Spanish tennis player
  29. Anna Graser, Austrian snowboarder
  30. Tom Brady, American NFL player
  31. Anthony Joshua, British boxer
  32. Tyson Fury, British boxer
  33. Naomi Osaka, Japanese tennis player
  34. Sean Heung-Min, Korean footballer
  35. Roger Federer, Swiss tennis player
  36. Luka Doncic, Slovenian basketball player
  37. Charles Leclerc, Monegasque F1 driver
  38. Kelia Termini, American surfer
  39. Dele Alli, British footballer
  40. Bethany Hamilton, American surfer
  41. Carissa Moore, American surfer
  42. Anthony Davis, American basketball player
  43. Zion Williamson, American basketball player
  44. Giannis Antetokounmpo, Greek basketball player
  45. Katrin Daviosdottir, Icelandic crossfit athlete
  46. Katelyn Ohashi, American gymnast
  47. Dorothea Wierer, Italian biathlete
  48. Ashleigh Barty, Australian tennis player
  49. Mikaela Shiffrin, American skier
  50. Russell Westbrook, American basketball player

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