Budweiser, the brand recognized as “The King of Beers”, presents in Argentina an edition tribute to Lionel Messi in a 710 ml bottle, 473 cc can and 1 Lt bottle. This launch is given within the framework of the global and long-term association that sealed Budweiser with the world soccer icon last September.
The new limited edition packaging shows the image of Leo, with his arms to the sky and the 10 (ten) on the back, and has an intricately designed label where the fundamental values of the legend of the Spanish League are celebrated: commitment and professionalism. It also includes an original quote, especially what is needed to reach Messi’s potential: “life is about decisions, sacrifices, determination and hard work,” attributes that Budweiser believes that they distinguish him as the greatest player in history and make him so valued on and off the court.
To continue celebrating greatness and accompanying this new edition, it launched a commercial with the voice-over of sports journalist Pablo Giralt, and a new promotion for football and Messi fans and fans: a contest to participate for a trip for two people to the Spanish capital to see the Clásico Real Madrid vs Barcelona FC. which will take place next April 2021. In addition, participants will also be able to win three tribute bottles signed in hand by Leo, official merchandising of the brand, gift packs and beers.
To be part of it, fans must be over 18 years of age and enter the batch numbers that appear printed on the bottles and cans on the web www.budweiser.com.ar Budweiser Limited Edition Messi. There will be instant raffles and all winners accumulate chances to participate for the four great prizes. See terms and conditions at www.celebralagandeza.com.ar.
Juan Giovaneli, Brand Director Budweiser Argentina, emphasized the new launch and reaffirmed the brand’s commitment to the fans and football “We are very happy to present this special edition of Leo Messi, designed to celebrate his greatness and honor the best player of his generation. He undoubtedly represents the King of football and we are convinced that all the activations that we do around his image will be very well received by our consumers, the true fans ”.
The limited edition of Lionel Messi is now available nationwide on the CraftSociety e-commerce platform and in the Federal Capital at Appbar and Siempre en Casa. Also, it can be found in supermarkets and supermarkets throughout the country.
Lionel Messi is the new partner of Budweiser and the brand announced it with “Dicen,” a commercial designed to inspire fans to never give up on the quest for greatness and highlight Messi’s journey of self-confidence as he begins his 20th professional season.
The portfolio of Budweiser in soccer it includes other great players such as the Spanish Sergio Ramos and the Brazilian Marcelo, and long-term partnerships with the Spanish League and the Premier League, two of the international leagues with the greatest global reach. Budweiser has also been a sponsor of the FIFA World Cup ™ for more than 30 years.