The NFL has worked hard to become an international brand. The American football league has spent years trying to get out of the American borders with games abroad, and now they will give this proposal a twist. Different countries may host one of the league’s franchises, among which is Mexico.
For some years, the NFL has established agreements with Mexico and England to play a regular phase match in some of the last seasons. In the specific case of Mexico, 5 official matches have already been played (2005, 2016, 2017, 2018 and 2019). To this we must add the pending match of 2020 (Arizona cardinals and an unconfirmed rival), which was suspended for health reasons, and the last of the current agreement that is scheduled for 2021.
The NFL will expand its limits
However, as of the year 2022 the NFL he hopes to reform his party planning abroad. As reported by Sports Business Journal, the league expects each of its franchises to have at least one match every 8 years abroad, and the owners are planning a project to grant local marketing rights in countries such as Mexico, United Kingdom, Australia, Brazil, Canada, China and Germany.
“Today, most international rights are controlled by the league itself. Teams that win these rights would be allowed to market their products and sell media rights and sponsorships in those countries for a period of five years, ”revealed the aforementioned media about the new project.
«Up to six places per market will be awarded in the countries with the greatest potential: Mexico, Canada, United Kingdom and Germany »adds the source. The owners of the NFL begin negotiations for the sale of marketing rights starting next week. In this way, the countries in question could officially ‘host’ specific franchises as local.
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