Roger Federer is a registered trademark. The Helvetian was now named ambassador of the Swiss Tourist Office, with the aim of attracting tourists to the country after a massive drop in travelers as a result of the coronavirus pandemic.
Federer, 39, shows the highlights of his country on the website myswitzerland.com. Marketing activities to attract visitors will begin in April in other European cities and then continue in the United States and the Asia-Pacific region.
“I was all over the world. Switzerland has always been my favorite place. It is the country that I miss the most when I travel, “said the winner of 20 Grand Slam titles.
“There is always a Swiss flag when my name is mentioned. I was always very proud of that in my first 22 years on the circuit, and it will always be that way,” Federer concluded.
The proceeds that Roger Federer will receive for being the figure in this campaign will go to his Foundation, which supports educational projects in Africa and Switzerland.
It should be remembered that this month, Federer exceeded the 1,100 weeks in the Top 100 of the ATP world rankings and it is an absolute record, with 21 and a half years in that strip of the list, followed by the retired American Andre Agassi, with 1,019. The Swiss held the 310-week record as world No. 1, but Serbian Novak Djokovic took that privilege away from him three weeks ago.
His goal is, after his recent return to Doha, to come back and pick up the pace of competition with a view to Wimbledon and the Tokyo Olympics.