While the vast part of the elite sports leagues condemn any activity of their teams and athletes with bookmakers, the NFL it has taken an important commercial step, following the example of other North American championships. The American Football League has partnered with 3 online bookmakers, signing multi-million dollar sponsorship contracts with the brands in question.
The NFL signs a historic agreement
The NFL officially announced its new alliance with the houses Caesars Entertainment, DraftKings and FanDuel. The bookmakers become the first in their business to sign an alliance with the most important American football league in the world. This takes a turn that can set a trend in the relationship between elite sports organizations and bookmakers.
According to ESPN, the agreement between the parties would be for a 5-year bond, and would be worth a combined $ 1 billion, a really hefty sum. The alliance would have nothing to do with the activities on the pages and applications in question, but would be by way of conventional sponsorships, as happens like any other advertiser.
In the agreement, the betting pages would be authorized to use exclusive content from the network NFL Media. Likewise, the houses in question will collaborate with the league in its awareness campaigns for responsible gambling, beyond the exorbitant economic agreement signed between the parties. In this way, there is a total turnaround in the perception that sports entities have with bookmakers.
Total change in relation to betting
“As the sports betting landscape continues to evolve in the United States, we have reflected on our strategy and are pleased to announce three partners who share the vision and goals of the NFL. Working closely with Caesars, DraftKings and FanDuel, we will provide fans with new and different ways to interact and participate in the sport they love, ”said Renie Anderson, chief revenue officer for the NFL.
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