The resounding success it had Triller in his fight of Jake paul against Ben askren has provoked the reaction of Showtime who seeks to carry out the exhibition boxing match between the retired Floyd mayweather and the influencer Logan paul, brother of Jake, on a pay-per-view billboard.
On this occasion, with Showtime, Triller will have competition with a show similar to the one he produced just last week with Paul logan Y Ben Askren. And is that the duel Mayweather vs Logan on Showtime, it will be live and at the same time as Teofimo Lopez will defend in Triller his unified linear lightweight title before George Kambosos.
That of Theophimus Y Kambosos, yes it will be a real boxing match and not an exhibition like that of Mayweather Y Paul. We will have to get used to making this differentiation, when it is an exhibition and when it is a formal fight.
Let’s face it, the pandemic year accelerated the acceptance of the show that represents celebrity boxing, spearheaded by the brothers Jake Y Logan paul.
How to create the illusion of high contact, action, injuries and fights in a coronavirus world that does not allow to have full arenas with 20 thousand fans?
One answer would be: smoking of the recreational marijuana that the rapper Snoop Dogg he shows off when he narrates boxing fights.
The most serious answer is: sell to the casual fan of demographics millennial Y centennial connected to the networks what they want to see: influencers risking being hit. They are not being sold what a true boxing fan wants: for the best boxers to face the best-rated opponents for a valid title.
In the age of bubble filters and the disruptive presence of the influencer dominating the narrative and encouraging emotionality in his followers to see them fight, this has become a power that is priced almost as well as a bitcoin cryptocurrency.
George Gigney, columnist for the centennial magazine Boxing News, commented on this in the most recent issue of this British publication.
“Triller he’s asking for blood from an audience that wants to see physical pain instead of a competition. They are selling the lie that this is real boxing because, technically, everything is totally sanctioned. That’s in boxing. “
The complaint of Gigney it is reasonable given the quality of the show it offered Triller, and the deplorable handling of the language that they did in each fight. But also, because it sells a distorted idea of sweet science to an alien demographic that is paying to see something they don’t understand: real boxing.
Mayweather (50-0-0, 27 KO’s) last fought in a sanctioned boxing match in August 2017 against Conor mcgregor. The show was a commercial success, selling 4.3 million pay-per-view subscribers, the second-highest mark in history only behind the 4.6 million that itself. Floyd Y Manny pacquiao They sold in May 2015.
The box office power of Floyd, which is already in the Hall of Fame from Basket, he will be on trial against the amateur attached to professional boxing who may already be tired of seeing his name mentioned and his figure in the ring with his defensive style.
But Logan paul it is a different social animal. How influencer will maximize his 19 million follower base on Instagram, completely appealing to a different audience.
Mayweather, 44-year-old will not be able to weigh more than 160 pounds, while the limit of Paul it will be 190 pounds. Paul, 26, has an official 0-1 record in professional boxing, losing to his rival from YouTube, KSI, with controversial cards in 2019.
Clearly, Logan paul He is the less talented of the two boxing brothers, and to begin with, the clear favorite to prevail in this exhibition is Mayweather.
Recent figures from Mike tyson vs Roy jones on display, of Mayweather vs Mcgregor, and of Paul vs Askren they finally encouraged these protagonists to set up the duel. This keeping in mind to sell between 1.5 and 2 million pay-per-view subscribers at $ 50, with a minimum goal of generating $ 75 million in revenue.
Not bad for a show that pays to generate a negative speech for boxing, again thanks to the brothers Paul.
What Showtime, with its PPV division, has been encouraged to enter this business model speaks a lot about the market studies they have done and the financial evidence that the fights led by influencers have left.
This is an ongoing trend that will not stop this decade because the market is proven to be growing. This market is young and there is no similar product available in other countries or platforms that can satisfy this need to view content via applications.
It has a hair-raising economic and cultural power.
What is exhibition and what is not?
TO) Logan paul, the next rival of Mayweather, He’s not the one who just fought against Ben Askren. Logan is the brother of Jake paul, who did fight against Askren. Important clarification for those who are fans of boxing, and not so much to the YouTubers.
B) Mayweather-Logan Paul it will be an exhibition fight unless Mayweather is gaining 40 pounds or Logan is losing the same. Jake paul vs Ben askren it was not an exhibition; it was a fully sanctioned contact fight that remains on the official record.
C) Mayweather vs Logan paul, like the show of Mike tyson vs Roy jones Jr last November, it will be an exhibition, it will not be on anyone’s official boxing record.
More pay-per-view sales in combat sports
- Mayweather vs Pacquiao, 4.6 million (2015)
- Mayweather vs Mcgregor, 4.3 million (2017)
- UFC 229: Khabib vs Mcgregor, 2.4 million (2018)
- Mayweather vs From the pot, 2.4 million (2007)
- Mayweather vs Canelo, 2.2 million (2013)
- Mike tyson vs Evander Holyfield II, 1.99 million (1997)
- Lennox lewis vs Mike tyson, 1.97 million (2002)
- UFC 202: Diaz vs Mcgregor 2, 1.65 million (2016)
- UFC 257: Mcgregor vs Poirier 2,165 million (2021)
- Mcgregor vs Diaz I, 1.6 million (2016)
- Mike tyson vs Roy jones, 1.6 million (2020)
- Mike tyson vs Evander Holyfield I, 1.6 million (1996)
- Mike tyson vs Peter McNeeley, 1.55 million (1995)
- Mayweather vs Cotto, 1.5 million (2012)
- Jake paul vs Ben askren, 1.5 million (2021)