The All Blacks advance in the transfer of their commercial rights


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The All Blacks advance in the transfer of their commercial rights

The New Zealand Rugby Union obtained the endorsement of all the provincial unions that comprise it to carry out the commercial agreement with the Silver Lake company, by which they will be transferring 12.5% ​​of the commercial rights, including the All Blacks. The contract, which still needs the approval of the Players Association, will bring him revenue of NZ $ 387.5 million.

In the framework of the General Assembly, the 26 provincial unions gave the go-ahead so that the Silver Lake commercial proposal can be carried forward. The losses of NZ $ 18 million (5 million more than was budgeted), added to a reduction in television rights income, gave a monetary liability of more than NZ $ 34 million which served as an essential argument to open him the gateway to private capital.

However, not everything seems to be defined. The disagreement of the Association of players and players on the landing of private companies, could be a fundamental obstacle for the agreement to be carried out.

“The game has to change, and Silver Lake’s injection of capital would allow us to reimagine rugby and invest in the areas of the community game that need it most, particularly teen and women’s rugby, and create better and better experiences. more attractive to our fans. “said Brent Impey, Chairman of the NZRU, who in turn added:” The players are a fundamental part of this journey, but we have to look at what is right at all levels of the game, in our entire ecosystem. We hope that NZRPA realizes the importance of the opportunity before us and continues to work towards an agreement in the coming weeks. “

With the political arch in column behind the commercial proposal, now the ball seems to be in the hands of the players. His decision could pose a scenario as attractive as it is uncertain for a brand that is the emblem of world rugby.


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