The loss of the Argentine star in the culé squad will have a direct impact on the sale of shirts, marketing and income in matches
The march of Lionel messi it could cost you 137 million euros to the Barcelona in Brand value, according to the consultant Brand Finance, which would represent a decrease of 11 percent compared to the current valuation of 1,266 million.
The 137 million would come mainly from a drop in business income of the Barça club, which would be reduced by 77 million, and the sales of t-shirts and other marketing products, with which I would stop entering 43 million.
The third concept by which the Barcelona would lose money would be in the matchday revenue and results on the pitch, with a fall of 17 million.
According to the report ‘Brand Finance Football 50 2021‘, the Barcelona It is the second most valuable football club brand in the world, only surpassed by Real Madrid, with 1.276 million.
“The presence of Messi in the Barcelona It has undoubtedly allowed the club to attract fans, subscribers, top players, managers, business deals and win trophies. His departure can cost the club a lot and cause a painful decrease in the value of the brand “, explains Teresa de Lemus, general director of Brand Finance Spain.