Saúl “Canelo” Álvarez is the fourth most marketable male athlete in the world, according to research conducted by SportsPro.
This analysis is based on several structural items, which help to project the image of different athletes within the market.
The ratings of Saul Alvarez they were high, and occurred within six different areas, but referred to the same study.
Fan Show: 41.
Fan attraction: 31.
Influencer score: 177.
This firm, dedicated to the sports industry, also presented its analysis on the metrics of the Canelo in their different social networks, with a vast amount of interactions.
Between Facebook, Twitter, Instagram and TikTok, the Mexican has more than 18 million followers, with some 578 million impressions. Their overall interaction rate is 9.79%.
In addition, it was learned that the super middle champion CMB, AMB and OMB has an interaction of 4.24% with all his followers.
Canelo’s position, and the explanation of the SportsPro specialists
Scott lewis, director of strategic elements of Zoomph, gave more details about the formation of the ranking and the data to take into account.
“The scoring model and the definition of marketability are not only based on the number of followers and I like that an athlete has,” he explained. Lewis. “The demographic composition and consumer affinities of your audience are important data.
“Athletes in soccer, cricket, MMA, boxing, surfing, tennis, goal, volleyball, motorsports and electronic are analyzed worldwide. They were tracked on the media evaluation platforms, through direct connections with social networks ”, continued the director of Zoomph.
“The final score for Athletes Influencer Score it is based on the relative strength of different categories and subcategories, in direct comparison with the general group of athletes analyzed in each link ”, he concluded.