The main sports league in the United States maintains its social commitment to promote messages against racism and other types of discrimination
Again, NFL players will be able to promote social justice messages on their helmets Besides that institutionally the league will have the messages, “It Takes All of Us” and “End Racism“ recorded in the end zones for the second year in a row as part of the platform Inspire Change of the league.
The league will also bring back the initiative “Tell your stories” And, for the first time, each team will highlight their work on social justice during a regular season home game in Weeks 17-18.
“We are committed to Inspire Change and social justice work that inspires long-term change, “he told The Associated Press Anna Isaacson, the NFL’s senior vice president of social responsibility.
The six messages that players can choose from as part of the program are: “End Racism”, “Stop Hate”, “You Need Us All”, “Black Lives Matter”, “Inspire Change” and “Tell Your Stories”.
Messages in the end zone will be posted on the field of all clubs in all home games, except when another cause is recognized. For example, during the game Salute to Service of a club, “End Racism ” will be replaced by “Salute To Service” in an end zone and, “It Takes All of Us” it will remain on the opposite side.
The characteristics of “Say Their Stories” This year’s will again be voiced by NFL players, but will evolve to include social justice heroes who have been personally identified by players for their impact in this area, particularly those from their local communities.
During the final two weeks of the regular season, all clubs will receive the appropriate banners, goalpost wraps, templates, helmet decals, and video board graphics. Items will continue to appear during playoff games.
“That will provide a unified time frame for us to further amplify all the work our clubs are doing and that will lead to the playoffs where Inspire Change It will continue to take center stage, “Isaacson said.” The key message for us as the season begins is that we are getting better again in a big way with our social justice work. “
The league also worked with New Era and Players Coalition to offer a knitted hat Inspire Change that players, coaches and other staff can use on the bench during Weeks 17 and 18 to add additional visibility to the cause. The hat will be retailed and 100% of the league’s proceeds will be donated to Inspire Change grant recipients.