The current president of the ATP, the Italian former tennis player Andrea Gaudenzi, plan a substantial projectl, which would include a complete reorganization of the annual calendar, financial management and exclusive transferability, expressed in an exclusive interview with the French sports daily L’Equipe.
“My strategy is not to unify players and tournaments, but the gaming institutions, that is, the ATP, the WTA and the Grand Slam. The rivalry is not internal, but external: we compete with football, streaming platforms, video games and music. Players must walk together. For this reason, I believe that uniting men and women would strengthen our product, “said the man born in Faenza, 48 years ago, former number 18 in the world.
Continuing along the same lines, the three-time champion at the highest level, in Casablanca 1998, Saint Polten 2001 and Bastad 2001, all in brick dust, extended: “The fans demand simplicity, everything is too complicated at the moment: One week we have a Masters 1000, then three ATP 250s, a week later a WTA event and later a Grand Slam. We would like to organize the Masters 1000 in two weeks, with 96 markers, for men and women together, exactly on the model of Indian Wells and Miami “
Finally, he concluded: “Tennis has a billion followers, but there are areas where our income is very limited. Television revenues represent only 30% of what golf generates, a sport much less global than ours“.