Among Lions: The Chosen One’s innovation to attract and communicate with fans


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Among Lions: The Chosen One's innovation to attract and communicate with fans

With a channel on the Twitch platform, the scarlet team bets on a refreshing and interactive way of living the team experience

The clubs of the Dominican Republic Professional Baseball League In recent years, various platforms have been integrated to communicate with their fans. Some teams more than others.

In the case of Lions of the Chosen One They have always sought to differentiate themselves so much in their social networks, activations and television broadcasts and this season has not been the exception.

Prior to the start of the 2021-22 season, the Chosen BBC reported that it would take a step focused on a very specific target audience, taking advantage of new platforms, such as Twitch a medium that is focused on live broadcasts and that much of its popularity is due to the rise of Esports.

This is how it is born ‘Among lions‘, which according to Avelino Cuadra, one of the hosts and creators of the program, “is a different way of experiencing the ball.”

“It is a challenge for the Leones del Escogido to reach another type of fan who seeks to understand the sport from another perspective, which includes fun and joviality, without departing from the identity of the team,” says the sports communicator.

‘Entre Leones’ is a kind of talk show focused on the red team, where in each edition the fans will be able to enjoy interviews with both the team’s players and personalities linked to it, historical and current information, as well as the opportunity for the Followers interact with their favorite idols and players.

The team of hosts, in addition to Cuadra, is made up of Darling José, communicator and entertainer, and giving the feminine touch, María Boyero, influencer and TikToker, where each one contributes their personality, spark and essence.

In the show, names like Wilkin Castillo, Fernando Rodney, Jumbo Díaz, Hony Estrella and Ramón Tolentino, mixing the best of the Scarlet Republic with the world of entertainment. According to information, they hope to have Albert Pujols in the booth soon.

“With Entres Leones en Twitch, the Chosen One seeks to get a little closer to the fanatic and to do so on a platform that has a great growth, and also where there is a young target audience that is one of those we pursue with this type of content”, he comment to ESPN Digital the club’s Director of Communications and Public Relations, Melvin José Bejarán.

Entre Leones is broadcast through Twitch every time the Chosen One plays at home and when they play against the Tigres del Licey in front of a visitor, and in some specific matches they will be the second screen.


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